Thursday, January 24, 2008

Starbucks Tests $1 Coffee, Free Refills

In this article from ABC News it announced that Starbucks Stores in Seattle will sell small cups for $1. Faced with growing competition from cheaper rivals, Starbucks Corp. is testing offering small cups of drip coffee for $1 with free refills in its hometown. Small cups of premium coffee at McDonald's Corp., Dunkin' Donuts and other lower-cost competitors typically cost just over $1 Will Other Markets Follow? Which coffee do you prefer?

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